Fitness Station, Mexico’s largest specialty fitness retailer with 20 stores has brought the power of Torque’s See. Feel. Trust. product design philosophy to their showroom floors. Torque strength systems are designed to attract and capture sales based on what customers See on first sight, what they Feel when they try out a machine, and how they grow to Trust the product features that reinforce their purchase decision.
Pete Brask and Jerry Dettinger spent 2 days with the team from Fitness Station in Mexico City to get them up to speed with the line. Their guide for the two days was Julio Gutierrez Salguero, Purchasing Manager in charge of importing. Josef Waizel, collaborated in the training and was the interpreter for the trip. Led by Carlos Lisbona Waizel, President, they are the first group in Mexico to open a chain of specialty fitness stores. Each of the their stores are located in high end shopping malls. The look of each store is upscale, clean and well laid out.
Here is their web site: http://fst.com.mx/
Pete Brask, second from left, led the way in one day of sales training which was done with Joesf Salguero and was all video taped and will be used for future sales training.
On the second day Pete did a service training session with the Fitness Station staff at the warehouse service center. Fitness Station has one of the best warehouse and service departments of all of Mexico. They can ship and set up a product anywhere in Mexico!
Torque is excited to partner with the great company to bring our innovative line to the people of Mexico.
